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NORTHAMPTON, MA / ACCESSWIRE / April 27, 2023 / To celebrate Earth Month, AEG hosted a virtual panel “Sustainability Insights: Embracing Leadership and Inspiring Action in Entertainment” on April 18, 2023, to give employees insight into current sustainability initiatives taking place in the sports and live entertainment industry.

The panel was presented by AEG’s Sustainability team and was moderated by Vice President of Sustainability Erik Distler. The session featured four women trailblazers leading action in sustainability — Annie Horn (Director, Social Responsibility, NBA), Rene Jones (Partner and Chief of Social Impact, United Talent Agency), Lauren Tracy (Senior Director, Strategic and Business Operations, United States Tennis Association) and Cassie Lee (Co-Founder and CEO, Sound Future) — who discussed current sustainability trends and shared their diverse perspectives on what sustainability looks like in their respective fields.

“We are currently at an inflection point in the live entertainment industry in which we have the power to set the precedent for other industries to follow,” said Erik Distler. “We need to think about the entire value chain of the live events industry from talent to fan to operators and the fundamental business impact that those things have on the environment.”

At AEG, we’ve been embedding sustainability into our global business since 2008. We work hard to minimize environmental impacts across our music, sports, ticketing, and real estate portfolios, while harnessing their unique platforms to influence broader action in our communities. Learn more about AEG Sustainability here.

AEG hosted the virtual panel “Sustainability Insights: Embracing Leadership and Inspiring Action in Entertainment” for Earth Month.

View additional multimedia and more ESG storytelling from AEG on 3blmedia.com.

Contact Info:
Spokesperson: AEG
Website: https://www.3blmedia.com/profiles/aeg
Email: info@3blmedia.com

SOURCE: AEG

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Dr. Allen Hershkowitz had an idea. The environmental scientist ? strapped with decades of experience under his belt ? wanted to bring his expertise to the NBA in an effort to introduce sustainability on a global scale. Hershkowitz teamed up with NBA social responsibility and player programs president Kathy Behrens and former NBA Commissioner David Stern to turn that idea into reality and NBA Green was born.

?Frankly, I wanted to be a writer,? Hershkowitz said when reflecting on his early career. ?I started college as an aspiring poet; I wound up with a Ph.D focused on New York City?s energy system. The best careers are unplanned.?

Twenty years after he received his doctorate, Hershkowitz?s research led him to the sports world. He began in Major League Baseball, launching an initiative on sustainable ballpark operations. His first mission was to help the Boston Red Sox install 28 solar panels in Fenway Park. Through sports, he realized that his message could reach an audience larger than the science community.   

?Less than 20% [of adults in the United States] follow science, and over 80% follow sports. So, if you want to educate people and hopefully change behavior, you need to meet people where they?re at,? Hershkowitz told NBA.com. ?Look, every day in every newspaper there?s a sports section. There?s not a science section every day, there?s a sports section.?

But it was Stern who reached out to Hershkowitz after seeing the work he had done in the sports realm. Stern?s commitment for environmentalism was familial as his wife, Diane, was serving on the Board of EarthJustice at the time. The duo knew what they wanted to do and how to get it done.

?David took me by the shoulders said, ?Whatever you need you let me know.?

So, they got to work.

Providing environmental information catered to each NBA venue was step one. Then came recycling initiatives as a way for fans at each venue to visually see and participate in the process.

?If we set up compost bins and recycling bins in the concourses of the venues, the fans understood that we were committed to environmental responsibility,? Hershkowitz said.

Thanks to Allen?s guidance and the leadership of Commissioner Adam Silver, NBA Green has continued to grow. Since its inception, the league has made major strides in its efforts towards sustainability.

Today, 10 NBA arenas have gained certification in the Leadership in Energy and Environmental Design (LEED) system. The Portland Trail Blazers cite this certification as ?a globally recognized symbol of sustainability achievement.?

Beyond the teams, these efforts have been expanded internationally such as the league?s eco-friendly academy in Senegal or its entirely recycled glass court in Spain.

?When this program started it was good to have, it was the right thing to do. Now, it?s a must have. Now it is an essential business management obligation,? Hershkowitz said. ?It affects the operations of all of us.?

Throughout the season, teams have been been part of the process. Members of the Trail Blazers planted over 3,000 trees in 2022-23 through Threes for Trees, while members of the Miami Heat participated in their annual Beach Sweep at North Miami Beach. The Milwaukee Bucks, Phoenix Suns and Sacramento Kings will also participate in various Earth Day activations as well.

In January, members of the Heat helped clean up beaches at the annual event in North Miami.

Everyone can participate in prioritizing sustainability, according to Hershkowitz. Increasing the amount of plant-based options among dietary choices and using a refillable water bottle instead of single-use plastics are good ways to start. The NBA?s Carbon Footprint Quiz helps fans learn how to minimize our carbon footprint based on particular lifestyle.  

?There is no big answer to global climate disruption,? Hershkowitz said. ?Nothing is too small to matter.?

***

NBA Green Vision Statement: The NBA is committed to promoting environmental sustainability in the communities where we live, learn and play. Through NBA Green and the power of basketball, the NBA will continue to inspire our fans and partners to minimize environmental impacts and help activate broader industry and societal progress through our actions, transparency, education, and engagement. 

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1 ? Sustainable food ? Paris 2024 puts it on the menu

The world?s food systems are under enormous pressure, linked to climate change, unsustainable agricultural practices, accelerating biodiversity loss, and soil degradation.

Changing dietary patterns is a large part of the solution.

Paris 2024 will use its platform to demonstrate how a more balanced and environmentally conscious diet can be taken to scale.

Next year?s Olympic Games makes six menu commitments for everyone attending ? spectators, athletes, staff, volunteers, the media and the Olympic and Paralympic family ? and at all venues. The organisers have committed to:

• Cutting by 50 per cent the carbon footprint of each meal, compared to an average French meal, thanks to measures such as doubling the amount of plant-based foods;
• Halving the use of single-use plastic compared to similar events and previous Olympic Games editions, for example, by installing fountains and using returnable glass bottles;
• Sourcing more locally: 80 per cent of ingredients will be sourced in France, of which a quarter will come from less than 250km away;
• Fighting food waste with careful portion and quantity control, promoting “zero waste” recipes and and behaviour;
• Securing the reuse of all catering equipment for future events;
• Reserving 15 per cent of jobs for people with a disability or disadvantaged people.

The Games are set to serve up some 13 million sustainable meals!

2 ? Clean hydrogen ? The Games shine a light

As climate change increasingly threatens our future, recent Olympic Games have used hydrogen to demonstrate its potential. Hydrogen causes no emissions when produced with renewable energy. It could play a vital role in the transition to carbon-free societies. It currently offers some of the best potential to eliminate emissions from airlines, shipping and industry.

The Olympic Games Tokyo 2020 gave hydrogen a starring role. The Olympic Village used hydrogen for power and heating. Worldwide Olympic Partner Toyota supplied approximately 500 Mirai hydrogen-powered vehicles to transport staff and officials. And for the first time in the history of the Games, hydrogen fuelled both the Olympic and Paralympic cauldrons in Tokyo.

More recently, during the Olympic Games Beijing 2022, hydrogen-powered vehicles were used at one of the Games? competition zones, Zhangjiakou, as a demonstration of hydrogen?s potential.

Meanwhile, at the International Olympic Committee (IOC)?s headquarters in Lausanne, hydrogen-powered cars, provided by Worldwide Olympic Partner Toyota, are used to transport guests and officials. The IOC?s hydrogen fleet also serves as a vital demonstration project, inspiring green momentum in the region.

3 ? Paris 2024 Aquatics Centre ? Serving people while respecting the planet

To reduce the cost and carbon footprint of the Games, Olympic Agenda 2020 requires Games organisers to minimise construction and build new venues only when there is a long-term local need for them. Paris 2024 organisers will use existing or temporary infrastructure for 95 per cent of their venues. The only new competition venue built for the Games, the Olympic Aquatics Centre, shows how a venue can serve local communities ? while respecting the planet.

The Aquatics Centre building materials are in large part bio-sourced, with the timber structure and roof frame blending seamlessly into the surrounding.

Meanwhile, its 5,000m² roof will be covered with an innovative photovoltaic panel structure. It will be one of France?s largest urban solar farms.

Its innovative design was conceived to increase energy efficiency over the lifetime of the building. Its interior will be fitted with recycled materials, all made in France to showcase the country?s environmental expertise. The seats will be made entirely from local plastic waste by a local provider.

After the Games, the Aquatics Centre will be transformed into a multi-use sporting facility. It will be able to switch from a 5,000-seat venue to a 2,500-seat facility, addressing the needs of local communities of Seine-Saint-Denis ? an area which currently lacks swimming facilities.

4 ? The Sport for Nature Framework ? protecting the planet through sport

Addressing the loss of nature is key to protecting the health of the planet and to responding to climate change. According to the World Economic Forum, biodiversity loss represents the fourth greatest risk to the global economy. Failure to respond to climate change and biodiversity loss are among the top five most severe risks facing the world in the long term.

In December 2022, the IOC ? in partnership with the International Union for Conservation of Nature (IUCN), the United Nations Environment Programme (UNEP) and the Secretariat of the Convention on Biological Diversity (CBD) ? launched the first-ever Sports for Nature Framework. Its aim is to transform the relationship between sport and nature, making sure sport minimises its impact and uses its influence to help restore and protect nature.

The IOC and Paris 2024 are among the first signatories of the framework, which brings together sports federations, leagues, clubs and event organisers. They commit to protecting and avoiding causing damage to important species and habitats; restoring key ecosystems; creating sustainable supply chains; and educating and inspiring the wider sporting community.

5 ? The Olympic Forest ? growing trees in Africa?s drylands

Climate change is devastating the African drylands, since rising temperatures and changing weather patterns make survival harder for local communities. Overuse of land, including through forest clearing and overgrazing, means that the soils are losing fertility and are often no longer productive. Many people struggle to produce enough food. Poverty and migration are increasing.

In 2021, the IOC started an initiative to grow 590,000 native trees across 90 villages in Mali and Senegal, host of the Youth Olympic Games Dakar 2026.

These trees offer vital solutions. They absorb carbon dioxide, a leading cause of climate change, and they also improve soil fertility, prevent erosion, and provide shade. When drought causes crops to fail, many trees are able to survive, producing fruit, nuts and seeds for sale or consumption. This way, they can help local communities adapt to climate change and increase their food and economic security.

The IOC and its implementing partner TreeAid work closely with local communities, making sure they are willing to be part of the project and involving them in the species selection process, and equipping them with knowledge to ensure they can maintain the trees in the future.

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When considering sustainability strategy, sporting events are often not considered the biggest driving factor. However, the amount of transportation required, energy used, and waste produced at a typical sporting event has large environmental costs

Georgina Grenon, director of sustainability organizing committee for the Paris 2024 Olympic and Paralympic Games, and Roger McClendon, executive director of the Green Sports Alliance spoke with Sarah Kwak, senior sports editor at Insider during the virtual event, presented by Deloitte “For a Better Future: Bridging Culture, Business, and Climate” about the nexus between sports and sustainability.

During the session, “The Race for Sustainability,” Grenon said, “We have set for ourselves an objective to reduce emissions by 50% compared to previous games,” when asked about the organizations sustainability goals. She said, “We are serving 13 million meals and we are doing that in a sustainable way, so again, working all through the depth and breadth of the different activities needed to deliver the games.”

In terms of making sports and sporting events more sustainable McClendon said, “At the center of this whole discussion around the broader scope of sustainability is the human side, it’s the human being. It’s our respect for the planet and how we live together in harmony. I think sport is a great representation of that.”

When tasked with delivering 13 million meals with half the usual carbon footprint, Grenon said this posed a challenge. After two years her team found a solution. Grenon said, “to attain that level, which is by the way what the Paris Agreement is asking, we need to source ingredients more locally, use seasonal ingredients. We also need to reduce the amount of single-use plastic and double up the amount of vegetable proteins, plant-based foods.”

McClendon understands that “food is fuel” in sports. A sustainable solution to food waste from these events Mclendon said is, “Instead of that food waste going into a landfill, there’s ways to compost that food and turn it into valuable nutrients for farms and gardens.” This, he thinks, melds the social and enviornmental impact solutions.

The sustainability effort in sports is growing. Grenon noted, “When we launched, for example, Sports for Climate Action in 2018, there were not a lot. We were 10 I think, the first signatories. Now there are like 250.”

When asked why he thinks sports are a good mechanism for driving sustainability, McClendon said he believes sports bring people together regardless of race, class, or socioeconomic background.

McClendon said, “It really brings people together in this way to focus in on a common goal and on a common team or a common objective. And I think that’s not only how the fans and people interact, but I also think it’s about the workings of the team itself.”

Grenon echoed these sentiments, “Sports generates emotions. Sports reach people’s heart, and somehow, especially athletes, more than sports in general, athletes can be much more efficient than many of us in growing awareness.”

Grenon shared how to bring sustainability in sporting to the Olympics. As opposed to using diesel generators like in past Olympics, she said, “For the games, we are sourcing a hundred percent renewable electricity. So for us, it was a no-brainer to try to secure the grid utilization as opposed to using diesel generators.”

For sports “Being more sustainable does not necessarily mean being more expensive or cost more, and this is something we need to explain more and more and more so that all those who are servicing the sports industry, they understand the value of being more sustainable as well,” Grenon said.

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In celebration of Earth Month and MLS WORKS Annual Greener Goals Initiative, AEG?s LA Galaxy organized programming to engage and inspire the local community to take action to protect the planet.

On April 19, 2023, in support of MLS 6th Annual Greener Goals Week of Service, and in partnership with Garden School Foundation, an organization which provides in-depth garden-based education to youth at Title I schools in Los Angeles, LA Galaxy?s Eriq Zavaleta and mascot Cozmo joined volunteers from the LA Galaxy front office, AEG and LA Galaxy fans to revitalize and expand gardens at Annalee Avenue Elementary School in Carson, CA. Volunteers and students participated in a number of refurbishment projects, including building ADA compliant garden beds, removing weeds, laying soil as well as planting flowers, vegetables and fruits.

?It?s so important for the LA Galaxy to give back and support our local communities, not only from literacy to health and well-being but to sustainability and providing access and opportunity to youth,? said Gabriel Osollo, Sr Manager Community Relations, LA Galaxy. ?This is reflected in our all-encompassing community programming for Earth Month and Earth Day.?

Earth Month programming included hosting a cleat drive, in partnership with FUTBL.ORG, Garden School Foundation and SA Recycling, on April 22, 2023, during the LA Galaxy?s Earth Day match against Austin FC at Dignity Health Sports Park in Carson, CA, as well as auctioning off game-worn and player-signed One Planet Kits. Made entirely out of Parley Ocean plastic ? a recycled material created from reimagined plastic waste ? the hand-drawn One Planet Kit design pays homage to the ocean floor each jersey aims to protect. To learn more about the One Planet Kit, the league-wide initiative to end plastic waste, please click here.

MLS WORKS Greener Goals is an initiative that aims to identify ways to reduce the League?s greenhouse gas footprint and raise awareness about environmental issues throughout the soccer community. MLS WORKS will host the 6th annual Greener Goals Week of Service from April 17-23rd during which MLS club and League office staff will volunteer their time and give back in partnership with local charitable organizations leading up to Earth Day on April 22. To learn more about MLS WORKS Greener Goals, please click here.

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Kicking off one of F1?s flagship race weekends, the invitation-only event will bring together trailblazers from the worlds of sports, entertainment, and business:

• Seven-time F1 World Champion Sir Lewis Hamilton 
• Top Gun: Maverick duo Jerry Bruckheimer and Joseph Kosinski will discuss their F1 movie starring Brad Pitt that is entering production this summer.
• Five-time grand slam tennis champion Maria Sharapova will join a conversation that looks at how women players are taking leading roles across the sports industry as Hollywood builds a growth business around sports-inspired content.
• World Cup Champion and Olympic Gold Medalist Lindsey Vonn will share insights on achieving peak performance and building a legacy.
• CEO of Hello Sunshine Sarah Harden and Managing Director of F1 Academy Susie Wolff will discuss the importance of female storytelling in inspiring the next generation of athletes and leaders.
• President and CEO of Liberty Media Gregory B. Maffei and Formula 1 President and CEO Stefano Domenicali will give a unique insight into what fans can expect next from F1.

View the full program for the inaugural F1 Accelerate Summit here. Confirmed participants include:

• Sir Lewis Hamilton l Seven-time F1 World Champion
• Gregory B. Maffei | President and CEO, Liberty Media Corporation
• Stefano Domenicali | President and CEO, Formula 1
• Jerry Bruckheimer | Producer
• Joseph Kosinski | Director, Top Gun: Maverick
• Maria Sharapova | International Tennis Icon
• Sarah Harden | CEO, Hello Sunshine
• Manish Pandey | Creative Director, Jiva Maya and Religion of Sports
• Susie Wolff | Managing Director, F1 Academy
• Zak Brown | CEO, McLaren Racing
• Jerry Colonna | Co-Founder and CEO, Reboot.io; Author, ?Reunion: Leadership and the Longing to Belong? (Nov. 2023)
• Tom Garfinkel | Vice Chairman, President and CEO of the Miami Dolphins and Hard Rock Stadium, and Managing Partner of the Formula 1 Crypto.Com Miami Grand Prix
• Naomi Schiff | Formula 1 Analyst, Sky Sports
• Gotham Chopra | Creator and Co-Founder, Religion of Sports
• Pierfrancesco Vago | Executive Chairman of the Cruise Division, MSC Group
• Dr. Luana Marques | Associate Professor of Psychology, Harvard Medical School; Author, ?Bold Move: A 3-Step Plan to Transform Anxiety into Power?
• Aileen McManamon | Chair, Green Sports Alliance; Founder and Managing Partner, 5T Sports Group
• Jasmine Robinson | Managing Partner, Monarch Collective
• Robert Smith | Founder, Chairman, and CEO, Vista Equity Partners
• Lindsey Vonn | World Cup Champion and Olympic Gold Medalist

More panels and participants will be announced in the run-up to the event.

The F1 Accelerate Summit will be held at the Rubell Museum in Miami, Florida. To learn more about speaking, sponsorship, or attendance opportunities, please contact F1accelerate@wsjbarrons.com.  This is a sponsored event created by Custom Events from WSJ, a commercial unit of Dow Jones, publisher of The Wall Street Journal. Custom Events from WSJ produces world-class custom live journalism for a global audience of decision-makers. The Wall Street Journal newsroom was not involved in the production of this event.

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• Taking event greening to the next level
• Path to net zero for collegiate sports venues
• ?Players for the Planet? leadership
• Pro teams share innovative sustainability practices
• Student athlete local community collaboration
• Sustainability + Athletics collaboration to achieve every day zero waste

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